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2018 Volkswagen Polo campaign - Zhongshan Hall mapping project

Volkswagon / 3D MAPPING / 2018 MAY

種類 Type:3D投影 3D Mapping

客戶 Client:12點原生 12OCLOCK CREATIVE CONCEPT COMPANY LIMITED
監製 Executive Producer:張臻然 Lance Chang
設計師 Designer&動畫師 Animator:高依庭 I-Ting Kao, 林書婷 Shu-Ting Lin, 林貫洋 Guan-Yang Lin, 喻佩琪 Pai-Chi, Yu, 蔡侑儒 Yo-Ru Tsai, 黃俊安 Kabi Vong , 李恩 Denis Lee
後製合成 Composition:李恩 Denis Lee

年分 Year:2018 MAY

原生概念團隊比照演唱會規模,打造專屬 The New Polo 發表會開場動畫。顛覆以往發表會形式,以音樂派對盛會打造Polo Playground,傳遞 The New Polo 來頭不小的產品精神。完整還原中山堂 30:1 的模型建物,從結構、距離以至材質無不細膩雕琢。經過上百次的測試,只為完美呈現最終成果。挑戰高難度光投影外,更融合歌舞表演,無論在動車、舞者走位以及光雕搭配皆以秒數為單位精準彩排。

The creative concept team produced the opening animation for the presentation of the new polo as the concert scope. Different from the traditional compaign, the team built the polo playground, and held a music party to express the new polo’s brand spirit. In addition to the challenging mapping projection, it also incorporates cabaret performances. Regardless of whether it is the moving car, dancers and light carvings, the rehearsal is accurate in seconds.

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